Why Mona Lisa has become the Mona Lisa: perfection in branding

This paper examines the influence of Sacred Geometry in making unconscious connections with the human mind - thus, making the understanding of brands and logos go beyond semiotics.

Why Mona Lisa has become the Mona Lisa

Grace JanhoOasis Water Company, United Arab Emirates

Krishna Kishore PatnaikTNS Middle East & Africa, United Arab Emirates

PRELUDE

In Ten Books of Architecture, completed in 1452, Leon Batista Alberti on the natural beauty of form:

“... From whence I conclude that the same Numbers, by means of which the Agreement of Sounds affects our Ears with Delight, are the very same which please our Eyes and Mind. We shall therefore borrow all our Rules for the Finishing our Proportions, from the Musicians, who are the greatest Masters of...

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