Greenhousing with caring consumers

This paper brings a new and interesting view of how to explore innovative ideas in early stages with consumers, making them powerful and even more relevant and avoiding future project fails.

Greenhousing with caring consumers

Karina MeyerLux brand globally, Unilever Brazil, Brazil

Rony RodriguesBox 1824, Brazil

TESTING THE FUTURE

Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent years and years investing in internal techniques and processes to ensure the development of innovative products for the marketplace. The aim of each launch is always to anticipate trends, or at least keep up with them, since most projects start to be developed two years before their launch. However, testing innovation has always been a problem. Very bold, innovative ideas or ideas that...

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