Greenhousing with caring consumers
Karina MeyerLux brand globally, Unilever Brazil, Brazil
Rony RodriguesBox 1824, Brazil
TESTING THE FUTURE
Developing innovative products and creating different ideas has never been a problem for Unilever. The company spent years and years investing in internal techniques and processes to ensure the development of innovative products for the marketplace. The aim of each launch is always to anticipate trends, or at least keep up with them, since most projects start to be developed two years before their launch. However, testing innovation has always been a problem. Very bold, innovative ideas or ideas that...