People insights at the fuzzy front of innovation

Lucile Rameckers and Stefanie Un

For humancentric innovation, it is important to understand people in their everyday life context and anticipate this in developing and creating solutions.

People insights at the fuzzy front of innovation

Lucile Rameckers and Stefanie UnPhilips Design, Netherlands

INTRODUCTION

In today's society, technology and its applications seem to offer people endless possibilities and opportunities to live an easy and unwired life. However, people are becoming overwhelmed with the many products and services on the market. For companies it remains difficult to understand which and how specific applications or solutions add value for people and make sense in their life today and tomorrow.

Philips' vision of ambient intelligence will change how we think about the relationship between people and technology. The...

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