Mind voyager - An interactive journey through the collective thoughts of a selected target group

Andera Gadeib

Before proceeding with product development or strategic planning, customer insights are of key importance to brand and product managers.

Mind voyager – An interactive journey through the collective thoughts of a selected target group

Andera GadeibDialego AG, Germany

INTRODUCTION

Web 2.0 is a new buzzword on the Internet and relates to the recent trends of blogging, linking and tagging on the internet. It seems to have changed the way people are organizing their bookmarks (del.icio.us compared to browser bookmarks), pictures (flickr instead of photo books) and tell stories about their lives (web logs versus personal websites). It simply changes the way the Internet is being used by its users. The biggest change within this movement is “social software”...

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