Making global innovation work for global companies - how local corporate culture can drive innovation in an emerging market

While there is a significant body of research on the organizational climate that is conducive to innovation, most of this research has a strong 'western' bias, concept, practice or culture.

Making global innovation work for global companies – how local corporate culture can drive innovation in an emerging market

Rajiv InamdarEgon Zehnder Information and Research Services, India

Sangeeta GuptaACNielsen ORGMARG Pvt. Ltd., India

In this era of globalization, deregulation, increasing competition, new technologies and e-commerce, organizations have realized that innovation is essential to generate long-term stability, growth, shareholder wealth, sustainable performance, and remain at the leading edge of their industry.

Many companies, however, are unclear about how to “fit” innovation into the existing structure of the organization. Whether it is seen as a “way-of-life”, a “mindset”, or a...

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