Creative consumers - adding inspiration to innovation

John Kearon

This paper is the story of the search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and applications for organizations.

Creative consumers – adding inspiration to innovation

John KearonBrainJuicer, United Kingdom

SYNOPSIS

On Tuesday, 3rd November 1902 the President of the Bank of America, Albert Mann, was on his way to discuss a business deal with Thomas Edison. The appointment had been difficult to arrange in amongst the almost constant stream of guests to Edison's New Jersey house. As he approached the house, he saw the previous guest having real difficulty opening the gate to leave. After passing pleasantries with the guest, Mann himself struggled to push open the gate before going inside to meet Edison. As they sat...

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