Decoding innovation – insights from semiotics
Rachel LawesLawes Consulting Ltd, United Kingdom
INTRODUCTION
The paper you are about to read was prepared especially for the ESOMAR Innovate conference of 2006. The conference was organised around a number of themes within the overall topic of innovation. One theme was the question of how to research innovation. What new approaches are there that could shed light on innovation? At the same time, the conference organisers expressed an interest in ways to do “radical innovation research”. So, there are two questions here: how to research innovation, and how...