Yahoo! Inc.: Live Billboard Dating campaign

Mark Lane

Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines.

Yahoo! Inc.: Live Billboard Dating campaign

Mark Lane

OVERVIEW

Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines. Although the company remained primarily associated with its search engine in subsequent years, it also expanded its business operations to include a range of integrated online products and services, including Yahoo! Personals, America's second-most-popular forum for online dating. In 2004 Yahoo! Personals set out to differentiate itself from competitors by using select members of its paid subscription base as the stars of its online advertising. This effort, dubbed "Project: Real People," was not particularly newsworthy...

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