Washington Mutual, Inc.: Fear Not campaign

Kevin Teague

In 2003, America’s largest mortgage lender bank teamed up with Sedgwick Rd advertising agency to release their “Fear Not” campaign.

Washington Mutual, Inc.: Fear Not campaign

Kevin Teague

OVERVIEW

In just 13 years Washington Mutual, Inc., a thrift lender that offered commercial and residential banking services, soared from being a Pacific Northwest regional bank to reigning as America's largest home lender with $268 billion in assets at the start of 2003. Part of the bank's success, according to analysts, stemmed from its CEO and president Kerry Killinger's unyielding ambition to acquire as many other American thrift lenders as possible. The flexible mortgages Washington Mutual offered also helped the bank excel. While its competition grappled for higher-earning customers, Washington Mutual tailored...

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