United Parcel Service, Inc.: Moving At The Speed Of Business campaign
Susan RislandOVERVIEW
The "Moving at the Speed of Business" campaign was designed to modernize the image of the world's largest package-delivery company, United Parcel Service of America, Inc., commonly known as UPS. Over the years the corporation's advertising had helped it build a solid reputation for the efficient delivery of small parcels and documents, but many consumers were not aware that the company had changed significantly and offered a diverse mix of services and state-of-the-art technology.
The slogan "Moving at the speed of business" referred to the swift...