United Airlines Corp.: It's Time To Fly campaign
Mark LaneOVERVIEW
The September 11, 2001, terrorist attacks crippled the airline industry in general and UAL Corporation's United Airlines in particular, forcing the company to file for bankruptcy in 2002. Though United was still the world's number two carrier in 2004, substantial obstacles lay along the airline's path back to profitability. Trying to reorganize and emerge from bankruptcy, United launched "It's Time to Fly," the airline's first branding campaign since 1999.
Conceived by United's agency of record, Fallon Worldwide of Minneapolis, "It's Time to Fly" targeted business travelers with animated TV...