Turner Broadcasting System, Inc.: Tbs Very Funny campaign

Rayna Bailey

Although it reached 88 million households in 2003, the daily average viewership of the cable Turner Broadcasting System (TBS) Superstation had dropped to 979,000, down 6 percent over the previous year.

Turner Broadcasting System, Inc.: Tbs Very Funny campaign

Rayna Bailey

OVERVIEW

Although it reached 88 million households in 2003, the daily average viewership of the cable Turner Broadcasting System (TBS) Superstation had dropped to 979,000, down 6 percent over the previous year. Viewers tuning in each day during prime time had slipped 5 percent, to 1.7 million. Further, the average age of viewers was skewing older, rather than the younger adult demographic craved by advertisers. In addition, with programming that included reruns of old black-and-white sitcoms, action movies, and Atlanta Braves baseball games, the TBS offerings in general entertainment and...

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