Toyota Motor Sales, U.S.A., Inc.: Everyday campaign
McnamerOVERVIEW
During the late 1990s Japan's largest carmaker, Toyota Motor Corporation, was edging its way into the American car industry's top triumvirate. The "Big Three" U.S. automakers were General Motors Corporation, DaimlerChrysler Corporation, and Ford Motor Company; but Toyota's reputation as a modest, reliable car yielded record-breaking sales nearly every year throughout the 1990s. Despite their reputation as Japanese imports, most Toyota cars sold in America were also made in America. Toyota Motor Sales, U.S.A., (TMS) was the American sales, distribution, and marketing subsidiary of Toyota and employed more than 30,000...