Taco Bell Corp.: Think Outside The Bun campaign

Despite being the number one fast-food chain serving up Mexican-style items like tacos and burritos, Taco Bell Corp.

Taco Bell Corp.: Think Outside The Bun campaign

Rayna Bailey

OVERVIEW

Despite being the number one fast-food chain serving up Mexican-style items like tacos and burritos, Taco Bell Corp. in 2001 had an image in need of a boost and sales that were in a steady decline. A former Taco Bell customer who had been eating at the fast-food chain for 10 years told Andrew Bluth of the Tribune Business News, "About six months ago, we just got fed up with Taco Bell … I'm not sure what's contributing to the problem, but I won't be back until...

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