Taco Bell Corp.: Want Some? campaign
Rayna BaileyOVERVIEW
In 1997 Taco Bell Corp. was the sixth-largest fast-food chain in the United States and the only Mexican-style fast-food restaurant operating nationwide. But in the previous two years the chain had experienced declining revenues. To repopularize itself and cement its brand image as a fun, appealing quick-service restaurant, in mid-1997 Taco Bell released a new marketing campaign created by ad agency TBWA\Chiat\Day of Venice, California.
The $200 million campaign included a number of television commercials, several of which were set in a pink room intended to depict the inside of a...