Sprint Nextel Corporation: Monday Nights Free And Clear campaign
Susan RislandOVERVIEW
NOTE: Since the initial appearance of this essay in the 1998 edition of Major Marketing Campaigns Annual, the Sprint Corporation merged with Nextel to become Sprint Nextel. The essay continues to refer to the company's former name, as that was the official name of the organization when the campaign was launched.
Sprint Corporation's "Monday Nights Free and Clear" campaign publicized free long-distance calling services that the telecommunications company offered during the last four months of 1997. Each month customers could make up to 500...