Sony Corporation: Sony Bravia campaign

Mark Lane

During the second half of the twentieth century the Tokyo-based Sony Corporation developed a reputation as a global leader in consumer electronics, thanks to its numerous iconic products, such as the Trinitron color television, the Walkman portable cassette player, and the Betamax videocassette recorder.

Sony Corporation: Sony Bravia campaign

Mark Lane

OVERVIEW

During the second half of the twentieth century the Tokyo-based Sony Corporation developed a reputation as a global leader in consumer electronics, thanks to its numerous iconic products, such as the Trinitron color television, the Walkman portable cassette player, and the Betamax videocassette recorder. In the early years of the twenty-first century, however, the company misjudged the speed at which consumers were ready to adopt liquid crystal display (LCD) and other flat-panel TV technologies, and its TV sales, strongly tied to its formerly cutting-edge cathode-ray-tube (CRT) technology, began eroding steadily. Sony attempted...

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