North Carolina Division of Tourism, Film and Sports Development: Heritage campaign
Judson KnightOVERVIEW
In 1998 the North Carolina Division of Tourism, Film and Sports Development, previously known as the North Carolina Division of Travel and Tourism, continued an advertising campaign ("Heritage") undertaken in 1997 by Loeffler Ketchum Mountjoy (LKM) of Charlotte. The campaign's primary focus was the state's heritage, and it stressed historic events that had occurred in North Carolina, as well as natural resources and cultural sites of interest in the state. Prominent among the advertising was a print ad celebrating the Civil Rights movement with a black-and-white...