Nordstrom, Inc.: Make Room For Shoes campaign

Rayna Bailey

According to Forbes magazine, Internet and catalog shoe shopping was a $2 billion business in 1999. Clothing retailer Nordstrom, Inc., which had launched an Internet subsidiary—Nordstrom.com—in 1998, quickly discovered that selling shoes online could be big business.

Nordstrom, Inc.: Make Room For Shoes campaign

Rayna Bailey

OVERVIEW

According to Forbesmagazine, Internet and catalog shoe shopping was a $2 billion business in 1999. Clothing retailer Nordstrom, Inc., which had launched an Internet subsidiary—Nordstrom.com—in 1998, quickly discovered that selling shoes online could be big business. By the end of that year shoes accounted for 30 percent of all Nordstrom's online sales. In response to growing consumer interest in shopping online for shoes, and armed with its history as a shoe store and its reputation for offering a wide selection of footwear, Nordstrom.com spun off a new website,...

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