Morgan Stanley: It Pays To Discover Revisited campaign
Ed DingerOVERVIEW
NOTE: Since the initial writing of this essay Morgan Stanley Dean Witter & Co, shortened its name to Morgan Stanley. The essay continues to refer to the company's former name, as that was the official name of the organization when the campaign was launched.
In 1999 the San Francisco ad agency Goodby, Silverstein & Partners won the $90 million account of Discover Financial Services Inc. and its Discover credit card operation, which was owned by the investment bank Morgan Stanley Dean Witter & Co. Although it was the fourth-leading...