Microsoft Corp.: It's Good To Play Together campaign

Xbox, a video-game unit of the Microsoft Corp., was introduced in 2001, and within two years it had established its brand as a high-end video-game manufacturer.

Microsoft Corp.: It's Good To Play Together campaign

Kevin Teague

OVERVIEW

Xbox, a video-game unit of the Microsoft Corp., was introduced in 2001, and within two years it had established its brand as a high-end video-game manufacturer. After passing Nintendo Company, Ltd., in 2003 to become the second-largest video-game manufacturer in the world, Xbox set its sights on outstripping PlayStation 2, the number one video-game manufacturer. Sony Corp. was the developer of PlayStation 2, which consisted of both the game-processing hardware referred to as the "console" and video-game software. In order to overtake PlayStation 2's 54 percent share of a...

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