ING Groep N.V.: Ing Launch campaign
Rayna BaileyOVERVIEW
In 2000 ING Groep N.V. (spelled ING Group in the United States) was a financial powerhouse in Europe, offering a diverse range of insurance, banking, and asset-management services through offices in 60 countries, but the company had not made its way into the U.S. financial arena. That changed in late 2000, when ING finalized the acquisition of three American insurance companies: ReliaStar, Aetna Financial Services, and Aetna International. With the acquisitions complete ING was positioned to pursue a position in the U.S. financial marketplace.
To boost its identity and attract customers...