Fuji Photo Film U.S.A., Inc.: Meet The Greens campaign

Ed Dinger

With the rise of digital photography in the 1990s, Fuji Photo Film U.S.A. found itself in danger of being marginalized as nothing more than a film company despite offering a wide range of digital products and services.

Fuji Photo Film U.S.A., Inc.: Meet The Greens campaign

Ed Dinger

OVERVIEW

With the rise of digital photography in the 1990s, Fuji Photo Film U.S.A. found itself in danger of being marginalized as nothing more than a film company despite offering a wide range of digital products and services. In 2000 New York advertising agency Publicis was hired to help reposition Fuji as an image and communications brand. To help achieve this end, Fuji in November 2002 launched a new campaign, "Meet the Greens," that featured a modern family that used the full range of Fuji products, both digital and...

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