ESPN, Inc.: Without Sports campaign

Rebecca Stanfel

Beginning with its 1979 cable-television launch, ESPN, Inc. (then officially known as Entertainment and Sports Programming Network), strove to build a brand that was synonymous with sports.

ESPN, Inc.: Without Sports campaign

Rebecca Stanfel

OVERVIEW

Beginning with its 1979 cable-television launch, ESPN, Inc. (then officially known as Entertainment and Sports Programming Network), strove to build a brand that was synonymous with sports. After progressively acquiring broadcasting rights to college basketball and football and then, one after another, to each of the major professional sports leagues, ESPN became the dominant sports network on television as well as a cable-industry model for success. Indeed, the proliferation of specifically targeted cable channels in the 1990s and 2000s owed a great deal to ESPN's example of successfully targeting sports-obsessed men. At...

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