eBay Inc.: Ebay 2004 Television campaign

Guy Cunningham

The San Jose, California, company eBay, Inc., was an online-based auction and selling community that in 2004 serviced 115 million shoppers, who purchased items ranging from clocks to shoes to automobiles.

eBay Inc.: Ebay 2004 Television campaign

Guy Cunningham

OVERVIEW

The San Jose, California, company eBay, Inc., was an online-based auction and selling community that in 2004 serviced 115 million shoppers, who purchased items ranging from clocks to shoes to automobiles. The company did not sell anything itself, instead making money from advertising and by charging sellers listing fees for using the company's website, ebay.com, to sell items. In 2004 eBay restructured its listing fees, charging higher fees for more expensive items, in an effort to encourage sellers to offer lower opening prices for auctions. This carried the risk that some...

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