Delta Air Lines, Inc.: On Top Of The World campaign
Susan RislandOVERVIEW
"Millions of reasons to fly today; only one that matters to you" was the central message of the "On Top of the World" campaign for Delta Air Lines, Inc. The campaign acknowledged that customers had individual reasons for flying, and it assured them that the airline would strive to meet their needs. To the accompaniment of ethereal music, some of the television commercials focused on individual passengers dreaming that they were being pampered by airline employees and then awakening to discover that the reality of a Delta...