Cisco Systems, Inc.: The Self-Defending Network campaign

Kevin Teague

Cisco Systems, Inc., the world's largest producer of Internet switches and routers, released advertising prior to 2004 that simply encouraged people to use the Internet more.

Cisco Systems, Inc.: The Self-Defending Network campaign

Kevin Teague

OVERVIEW

Cisco Systems, Inc., the world's largest producer of Internet switches and routers, released advertising prior to 2004 that simply encouraged people to use the Internet more. As Internet use increased, more Cisco hardware was needed to expand Internet networks. Between 2002 and 2004 Cisco acquired six Internet-security companies, including Protego Networks, Inc., for a combined price of $339 million. At first Cisco was incorporating Internet-security technologies into its own products only to boost consumers' confidence in the Internet's ability to stop destructive hackers, viruses, Trojans, and worms. Because Cisco's Internet...

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