Bayerische Motoren Werke AG: Counterfeit campaign

After the United States mandated collapsible steering wheels in 1967, the British Mini Cooper retreated back to the United Kingdom and was not sold stateside for 35 years.

Bayerische Motoren Werke AG: Counterfeit campaign

Kevin Teague

OVERVIEW

After the United States mandated collapsible steering wheels in 1967, the British Mini Cooper retreated back to the United Kingdom and was not sold stateside for 35 years. Reintroduced in 2002 after being purchased and then reengineered by Bayerische Motoren-Werke AG (BMW), the MINI Cooper, as it was later capitalized, began a long series of unorthodox advertising campaigns. Whether it was being strapped to the roofs of SUVs or parked in the bleachers of sports venues, the car rapidly gained traction within the premium-small-car sector. While Volkswagen AG's New Beetle and...

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