Barclays Global Investors: New School campaign

In 1999, Barclays Global Investors (BGI) developed iShares, an index investment product for exchange-traded funds (ETF’s).

Barclays Global Investors: New School campaign

Ed Dinger

OVERVIEW

Barclays Global Investors (BGI), a subsidiary of the United Kingdom's Barclays PLC, was a little-known mutual-fund provider in the United States when in 1999 it developed a new investment product called iShares. It was essentially an index mutual fund that could be bought and sold like shares of stock. Such funds held shares of stock in every company listed on a particular index in order to enjoy the growth of the entire group, the winners more than offsetting the losers. It was not imaginative investing, but over time it proved to...

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