American Legacy Foundation: Truth campaign

In 1998, 46 state attorneys general reached a settlement with tobacco companies, which included an agreement to fund a five-year, $1.5 billion, national teen antismoking campaign under the auspices of a new nonprofit corporation, the Washington, D.C.-based American Legacy Foundation.

American Legacy Foundation: Truth campaign

Ed Dinger

OVERVIEW

In 1998, 46 state attorneys general reached a settlement with tobacco companies, which included an agreement to fund a five-year, $1.5 billion, national teen antismoking campaign under the auspices of a new nonprofit corporation, the Washington, D.C.-based American Legacy Foundation. The state of Florida also used some of the money it received from the settlement to launch a local teen antismoking campaign called "Truth." It was so successful that the foundation took it national in 2000.

"Truth," created by Miami-based advertising agency Crispin Porter + Bogusky and Boston-based Arnold Worldwide, was a...

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