American Legacy Foundation: Truth campaign
Ed DingerOVERVIEW
In 1998, 46 state attorneys general reached a settlement with tobacco companies, which included an agreement to fund a five-year, $1.5 billion, national teen antismoking campaign under the auspices of a new nonprofit corporation, the Washington, D.C.-based American Legacy Foundation. The state of Florida also used some of the money it received from the settlement to launch a local teen antismoking campaign called "Truth." It was so successful that the foundation took it national in 2000.
"Truth," created by Miami-based advertising agency Crispin Porter + Bogusky and Boston-based Arnold Worldwide, was a...