American Civil Liberties Union: Racial Profiling campaign

In 1999 the American Civil Liberties Union (ACLU), a nonprofit corporation dedicated to the preservation and extension of constitutional liberties, hired its first advertising agency, New York City-based DeVito/Verdi.

American Civil Liberties Union: Racial Profiling campaign

Ed Dinger

OVERVIEW

In 1999 the American Civil Liberties Union (ACLU), a nonprofit corporation dedicated to the preservation and extension of constitutional liberties, hired its first advertising agency, New York City-based DeVito/Verdi. The ACLU hoped to use consumer-advertising techniques to improve the image of the organization, which in recent decades had become vilified by conservatives in the United States. In addition, the advertising was to be used to call attention to particular causes backed by the ACLU. One issue that received its own campaign within the framework of the greater effort was the...

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