A & E Television Networks: In Case You Missed It campaign
Ed DingerOVERVIEW
In 2001 the Concept Farm, a boutique advertising agency based in New York, launched a promotional effort for History Channel International, part of A & E Television Networks, itself a joint venture of Hearst, ABC, Inc., and NBC. History Channel International was carried alongside its older cousin, the History Channel, on many U.S. cable and satellite television systems, but it faced different challenges in reaching its target audience, men in the age range of 24 to 54. Not only did the agency have to find a...