Will the internet kill television?

Online is taking an ever-increasing share of adspend, and is increasingly dominating the thoughts of marketers.

Will the internet kill television?

Andrew GreenZenithOptimedia

BACKGROUND

The web is big business. $24.5 billion was spent on internet advertising globally in 2006, 31% up on the previous year.1 It represented around 6% of major media advertising.

Television, of course, is far bigger; $160 billion was spent by advertisers in 2006, 38% of the worldwide marketplace.

THE ISSUE

With more than a billion people worldwide now on-line,2 the internet is dominating the thoughts of marketers. It is more than just another medium. As Andrew Walmsley has pointed out: “It is a route to market...

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