Synchronized marketing
Amy Syracuse
As the digital age increased opportunities for marketers, it raised the stakes by presenting new challenges: greater demands from media-savvy consumers, a fragmented marketplace, more channel choices, and less consistency, among others. Fortunately, marketing departments, which have been grappling with the best way to manage their expanding horizons, now have a new tool, one that offers an alternative to planning and executing complex programs across a tangled web of spreadsheets, Word documents, e-mail, and sticky notes. In the same way enterprise resource planning automated and streamlined operations and sales, enterprise marketing management (EMM) aims to transport...