Hidden persuasions in soap operas: damaged heroines and negative consumer effects
Barbara B. Stern Rutgers Business School – Newark and New Brunswick
Cristel Antonia Russell San Diego State University
Dale W. Russell Auckland University of Technology
INTRODUCTION
For the industrial arts, the concept of genre can bring into play (1) the system of production, (2) structural analysis of the text, and (3) the reception process with the audience conceived as an interpretive community – that is, a social grouping whose similarities cause them to interpret texts in the same way.
(Feuer 1992, p. 144)
Daytime television soap...