Viewpoint - Response to ‘Client-driven change: the impact of changes in client needs on the research industry’ (IJMR, 48, 4)

In this Viewpoint piece, Rowland Lloyd responds to the article 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4) by Simon Chadwick, where it was argued that professional and trade bodies need to be educated about the changes taking place in the MR industry, and should reassess their codes of standards and issues such as respondent confidentiality.
  

Viewpoint – Response to 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4)

Rowland LloydChairman, MRS Market Research Standards Board

Simon Chadwick's paper sets out trends in the way research is changing, and the pressures on researchers to meet client expectations. In his conclusion he says the professional and trade bodies need to be educated about these changes, and should revisit their codes of standards and question long-held tenets such as respondent confidentiality.

At the outset, it should be noted that in the European context, researchers work within a highly...

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