Viewpoint – Response to 'Client-driven change: the impact of changes in client needs on the research industry' (IJMR, 48, 4)
Rowland LloydChairman, MRS Market Research Standards Board
Simon Chadwick's paper sets out trends in the way research is changing, and the pressures on researchers to meet client expectations. In his conclusion he says the professional and trade bodies need to be educated about these changes, and should revisit their codes of standards and question long-held tenets such as respondent confidentiality.
At the outset, it should be noted that in the European context, researchers work within a highly...