Yamaha Corporation: Someday, You'll Own A Yamaha campaign

Judson Knight

The "Someday, You'll Own a Yamaha" campaign, launched by the Yamaha Corporation in 1975 to sell its motorcycles in the United States, was not among the most memorable in history.

Yamaha Corporation: Someday, You'll Own A Yamaha campaign

Judson Knight

Overview

The "Someday, You'll Own a Yamaha" campaign, launched by the Yamaha Corporation in 1975 to sell its motorcycles in the United States, was not among the most memorable in history. In fact, Yamaha (a name adopted in 1987) has never produced a campaign that completely captured the imagination of the American public.

Nonetheless, Yamaha cycles have always been consistent sellers. In fact, the combined force of Yamaha and other Japanese manufacturers such as Honda, Kawasaki, and Suzuki during the 1960s and '70s was sufficient to put all American motorcycle...

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