Visa U.S.A.: Visa. It's Everywhere You Want To Be campaign

Rebecca Stanfel

On October 1, 1985, Visa U.S.A. launched an advertising campaign that redefined the credit card company's image and substantially increased its sales and market share.

Visa U.S.A.: Visa. It's Everywhere You Want To Be campaign

Rebecca Stanfel

Overview

On October 1, 1985, Visa U.S.A. launched an advertising campaign that redefined the credit card company's image and substantially increased its sales and market share. Conceived by Visa's ad agency, BBDO, New York, this television and print campaign sought to differentiate Visa from its competitors and to position it as the most widely accepted credit card in the world. The original ads featured unique and upscale businesses that accepted Visa but not American Express (AmEx), Visa's chief rival in the coveted travel and entertainment sector of the...

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