United Airlines, Inc.: Fly The Friendly Skies campaign
Susan RislandOverview
The long-running "Fly the Friendly Skies" advertising campaign celebrated the glamour of air travel and established a brand identity for United Airlines, Inc., one of the most successful companies in the industry. With its friendly tone, descriptions of pleasant surroundings and services on board the airplanes, and photographs of exotic locales, the campaign encouraged consumers to choose United for their vacations and business trips. One magazine ad from 1982 featured six photographs of Hawaii and tourists on an airplane, all surrounding a larger photo of a pamphlet called...