Sunkist Growers, Inc.: Everybody Knows The Best Nuts Come From California campaign
Lolly OckerstromOverview
Associated primarily with citrus fruits, Sunkist Growers, Inc., first began to promote a new line of pistachio nuts in 1992. By 1995, the Sunkist California Pistachio "Everybody Knows the Best Nuts Come from California" campaign had claimed the most prestigious awards in the advertising world, including a gold Clio presented to TBWA Chiat/Day, the creator of the ads. Other awards included the Sweepstakes Award for best agency and the Gelding Award for the best campaign.
The campaign took advantage of California's reputation for wackiness to...