Staples, Inc.: The Most Wonderful Time Of The Year campaign

Lolly Ockerstrom

When television commercials for Staples first aired in 1994, they did so with a flair for humor and compassion.

Staples, Inc.: The Most Wonderful Time Of The Year campaign

Lolly Ockerstrom

Overview

When television commercials for Staples first aired in 1994, they did so with a flair for humor and compassion. Founded in 1985 by Boston businessmen Thomas G. Stemberg and Leo Kahn, Staples, Inc., was the first of the large office supply chain stores. Because the superstore eliminated the middleman in product distribution, it was able to offer more products at lower prices than previously had been available to consumers with small businesses or home offices. The first store was opened in the Boston suburb of Brighton, Massachusetts,...

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