Snapper Power Equipment: Anything Less Just Won't Cut It campaign

Snapper Power Equipment was one of the leading U.S. providers of lawn care equipment.

Snapper Power Equipment: Anything Less Just Won't Cut It campaign

Judson Knight

Overview

Snapper Power Equipment was one of the leading U.S. providers of lawn care equipment. In addition to its walk-behind mower, which it introduced in 1950, it had a line of rear-engine riding mowers that had been an industry leader in sales. For its first three decades of business, the company grew rapidly, but starting in the 1980s, it began to experience a downturn in demand that led to losses by the end of the decade. The problems were exacerbated by disagreements with independent dealers over advertising.

Snapper...

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