Security Life of Denver: Graffiti campaign

Chris Amorosino

In an industry with a reputation for being conservative, images of a urinal, a prison cell, a cemetery and a paint-chipped wall were unlikely to be part of a life insurance company's advertising campaign.

Security Life of Denver: Graffiti campaign

Chris Amorosino

Overview

In an industry with a reputation for being conservative, images of a urinal, a prison cell, a cemetery and a paint-chipped wall were unlikely to be part of a life insurance company's advertising campaign. In 1969, however, a small, relatively unknown insurance company began producing trade journal advertising that looked like graffiti and poked fun at the industry and many of its major companies. Allstate, known as "the good hands company," was said in one ad to have chapped hands. Another ad showed rain falling inside the Travelers Insurance Company's famous...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands