Ronco Inc.: Ronco campaign
Robert SchnakenbergOverview
Ronco Inc. was one of the world's leading direct-response marketing companies. The Los Angeles-based company was the designer and manufacturer of the Popeil Pasta/Sausage Maker, Ronco Food Dehydrator, Smokeless Ashtray, and many other widely used consumer products. Ronco was a major supplier of products to QVC Television and continued to be a significant developer of infomercials.
Ron Popeil, founder and president of Ronco, was recognized as one of the world's leading experts in direct-response marketing, having literally invented direct-response TV sales. He used the medium to introduce and sell more than $300 million...