Rolling Stone: Perception/Reality campaign

Rolling Stone magazine was conceived in a loft over a small print shop in San Francisco by University of California dropout Jann S.

Rolling Stone: Perception/Reality campaign

Anita Coryell

Overview

Rolling Stone magazine was conceived in a loft over a small print shop in San Francisco by University of California dropout Jann S. Wenner. In 1967, the 20-year-old Wenner quit school to start a publication that would embrace the musical culture and ideology of his youth, which at the time was the defiant baby boomer generation, then in their teens and early 20s. According to Wenner Media, the magazine "chronicled the generational upheaval in America in the late Sixties and early Seventies like no other publication." Rolling Stoneeventually evolved into...

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