National Broadcasting Company, Inc.: Must-See Tv campaign
Judson KnightOverview
Vince Manze, who led the in-house promotional team for the National Broadcasting Company (NBC) that came up with the "Must-See TV" promotional campaign in the 1990s, remembered the origins of the slogan, which first appeared in 1994. "We said, 'Okay, this is our night of appointment television,'" he told Video Age International. "We said, 'We need to come up with a name for this "appointment television,"'" the idea being that NBC's programming lineup was so compelling that viewers would make a regular appointment to see it. "Someone said,...