Muscular Dystrophy Association: Jerry Lewis Mda Labor Day Telethon campaign

Judson Knight

The "Jerry Lewis MDA Labor Day Telethon" is an annual fund-raising event that lasts overnight—the 1998 telethon, for instance, ran for more than 21 hours—and involves an array of entertainers.

Muscular Dystrophy Association: Jerry Lewis Mda Labor Day Telethon campaign

Judson Knight

Overview

The "Jerry Lewis MDA Labor Day Telethon" is an annual fund-raising event that lasts overnight—the 1998 telethon, for instance, ran for more than 21 hours—and involves an array of entertainers. The 1998 telethon was broadcast live via 200 television stations in the so-called Love Network to some 75 million viewers in the United States and Canada and, for the first time in its history, via the Internet to a worldwide audience. The wide array of musical acts included Celine Dion, Sarah MacLachlan, the Spice Girls, Ray Charles,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands