General Electric Company: We Bring Good Things To Life campaign

Sally Myers

For many, the name General Electric (GE) immediately brings to mind the company's long-running tag line "We bring good things to life." The slogan is appropriately inclusive for a company that has moved far beyond its origins as an electric generating company and maker of electrical appliances.

General Electric Company: We Bring Good Things To Life campaign

Sally Myers

Overview

For many, the name General Electric (GE) immediately brings to mind the company's long-running tag line "We bring good things to life." The slogan is appropriately inclusive for a company that has moved far beyond its origins as an electric generating company and maker of electrical appliances. By the 1990s, General Electric had become a highly diversified, worldwide conglomerate that continued to sell lighting products and appliances, but also dealt in aircraft engines, capital services, industrial systems, information services, medical systems, plastics, power systems, and transportation systems....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands