Finnish National Distillers, Inc.: Vodka From The Top Of The World campaign

Allison Porter

Although liquor sales had been declining for many years, the imported vodka sector remained a mainstay of the industry.

Finnish National Distillers, Inc.: Vodka From The Top Of The World campaign

Allison Porter

Overview

Although liquor sales had been declining for many years, the imported vodka sector remained a mainstay of the industry. But in 1991 even figures for this segment decreased by almost 6 percent. Lagging far on the heels of the leading brands, Absolut and Stolichnaya, Finlandia vodka wanted to increase its share of the market. Following the "Vodka from the Top of the World" campaign, created by Goodby, Berlin & Silverstein of San Francisco for Finnish National Distillers, Inc., Finlandia's sales volume grew by 6.2 percent...

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