Eastman Kodak Company: You Press The Button, We Do The Rest campaign

Anita Coryell

Coined in 1888 by George Eastman founder of Eastman Kodak Company, the phrase "You Press the Button, We Do the Rest" embodied a patented invention and the philosophy behind that invention.

Eastman Kodak Company: You Press The Button, We Do The Rest campaign

Anita Coryell

Overview

Coined in 1888 by George Eastman founder of Eastman Kodak Company, the phrase "You Press the Button, We Do the Rest" embodied a patented invention and the philosophy behind that invention. It was Eastman's greatest desire to hand photography to the world, making it possible for anyone who had the desire to take great pictures. Until then taking pictures was a complicated process, one that could be accomplished only if the photographer could push the button and also do the rest, including the processing. George...

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